Andrew McCauley, Kollmorgen
Marketing battlegrounds have shifted - has your business adjusted? Kollmorgen, a wholly owned subsidiary of Danaher Corporation (in business for nearly 100 years), has transformed the way they reach their audience. The ways in which customers search for products and services has changed dramatically over the past 10 years, and Kollmorgen has implemented a new digital marketing strategy in order to adapt to these changes. You will discover how your business can implement leverage the new digital age as a competitive advantage. The marketing battlegrounds continue to shift, learn about how your business can make the proper adjustments to be more competitive. Digital marketing is critical to B2B companies, the sooner you get in the game, the greater your advantage.
Discussion Points and Key Takeaways
1. Learn how customers search for products and services
2. Hear about how Kollmorgen started their new marketing practices and the results they are seeing as they share best practices
3. Discover ways in which you can enhance your companies B2B business through digital marketing