June 2009 Tech & Toast

Effective Marketing, Advertising,
and Public Relations


A panel discussion including:
Thomas Becher, tba PR & Advertising
John Carlin, Access Advertising & Public Relations
Ernest DelBuono, Neathawk Dubuque & Packett

 
June 18, 2009 (7:15AM-9AM)
Holiday Inn University
Blacksburg VA
Sponsored by:


Whether you’re a small emerging technology firm or a large established organization, effectively communicating with customers, investors, the media and other audiences is essential to success. Yet, marketing, public relations and advertising can be confusing areas to navigate when evaluating the best ways to promote your firm. Our NCTC member panel from three of the Roanoke Valley’s top advertising and public relations agencies will help you understand the “promotional landscape”, how each discipline might play a role in achieving your business objectives, and how social media fits into all of this.


Discussion Points and Take-Aways:
  1. Learn best practices for use of marketing, public relations and advertising.
  2. Understand how the tactics of each discipline are used and when/why to use them.
  3. Make the most of your budget by selecting appropriate communications to support your strategies.