The primary focus of this group is to help young/small tech companies improve their business development skills. If you'd like to be notified when the Business Development Forum has a meeting, click on the  icon at the top of this page to join the RBTC e-newsletter or update your areas of interest.

September 24, 2015


"Aligning a High Performance Sales and Marketing Team"

There’s a classic cliché of misalignment between Sales and Marketing. After all, who should get the credit for that big win? The answer is both, because obtaining that win is a joint effort. In this discussion, we will explore how to improve alignment in sales and marketing to create a more powerful, high performance team. Bring your pad and paper, because we are going to walk through some exercises to uncover:
  • Your existing sales and marketing culture
  • What’s working well and where there is room for improvement within your team
  • The ideal state of your team
  • What new values and practices can be applied

Presented by:
Jennifer Havens

Marketing Strategist
Qualtrax, Inc.

Jennifer is a seasoned marketing leader with a diverse background in B2B technology and manufacturing marketing. Alongside sales leadership, her primary roles have included providing strategic direction to validate new markets for growth and drive expansion in existing segments through integrated marketing campaigns. She is also actively involved in the RBTC as a BusDev Forum committee member. Jennifer is a Virginia Tech and Radford University alumna and a southwestern Virginia native, currently residing in Roanoke with her husband and three children.


RBTC members can attend this peer forum at no charge.
Non-members are welcome to join at the cost of $10 per person.

Thursday, September 24, 2015
7:45 to 8 a.m.: Coffee and networking
8 to 9 a.m.: Program and discussion

Tecton Products, Salem
Google Maps and other online maps often give the wrong info for this location, so please follow these directions to Tecton Products.